Dear You,

When you meet successful people, what do you talk about? If you have the chance to speak with someone who’s achieved what you aspire to, you should be eager to learn what made them great. It’s often not just their backstory, but the habits they’ve cultivated over time that set them apart.

You can’t outpace someone who consistently practices their craft. Those who have perfected their trade through dedication create a culture of excellence. Take Linda Ikeji, for instance. She blogged relentlessly—often to the point of exhaustion, even sleeping on her computer. Those are the stories that matter.

Consider Veekee James. You might know that she lost her father at a young age, leaving her mother as the sole breadwinner. You’ve read about her journey from Ajegunle, Lagos, to becoming a successful fashion designer, and how a pivotal moment came when influencer Tomike Adeoye began promoting her designs. This is the surface of her story.

But if you want to emulate Veekee James, you need to dig deeper. What’s the real secret? Veekee started making clothes as a child in her mother’s living room, learning the craft from a mother who was a poor tailor. Initially, she aspired to study medicine, believing all tailors were poor. Despite this, she seized the opportunity to design clothes and committed herself to mastering the trade.

Mastery is key. You can’t compete with someone who has honed their skills over time.

Consider Tony Elumelu. While you may know that he transformed Crystal Bank into a profitable venture and led a major merger in the banking sector, I urge you to ask him, “What are your habits, and what have you done repeatedly to achieve success?”

Your Mastery Spotter,
Ediale

ForTheCulture

P.S. Another common trait among these successful individuals is their savvy use of media. Will you take advantage of our Black November Promos? For just #250k, you can get the same media exposure that usually costs #500k. Contact me on WhatsApp at +234 0816 088 0816.