Dear You,

What were you doing in 1992? A lot happened in our history before then. I was preparing to write my WAEC exams so I could enter Junior Secondary School. It was also the year Davido was born—November 21, 1992. (Happy birthday month, Davido!)

This brings to mind something Davido said: “D’banj was my first vision of a Nigerian artist taking over the world. No one in America was booking Nigerian artists for shows, but that changed when I saw Kanye West in D’banj’s ‘Oliver Twist’ video on YouTube. It was because of the success of ‘Oliver Twist’ that Americans started booking D’banj, 2Face, P-Square, and other African artists for shows. They were making about $1,000,000 per show. So I decided to switch and start doing African music because that’s where I am from.”

While he shared this in an international interview, he was mistaken—though understandably so.

This got me thinking: how many people has history forgotten? Think of contemporaries like Israel Nwaoba, G.T. Ọnwụka, Bobby Benson, Victor Olaiya, and others. Many individuals who didn’t engage with the media may have slipped into obscurity.

How many of those names do you recognize? Some believed it was a sin to be documented, others didn’t see the need, and some simply couldn’t afford it. These voices, once vibrant, are now largely forgotten.

Davido would need to consult historical publications to realize he isn’t entirely correct. Yes, D’banj contributed to the advancement of Nigerian music globally, but legends like Fela Kuti and King Sunny Ade were already making waves internationally long before.

I understand Davido’s sentiment, but it highlights an important truth: people will forget you unless you document your achievements through credible news platforms.

As a CEO, business owner, or professional, there may come a time when you need to defend your work. Your documentation on respected platforms might be your strongest ally.

I’ve had clients complain that their brand identities or claims have been stolen—often by those who understand the power of media. Those who document their achievements first usually dominate the narrative, leaving others with no objections to their claims.

Your PR spotter,
Ediale

ForTheCulture

P.S. Everything you’ve accomplished this year as a brand or business owner can be shared for less than #50k on a reliable news platform. Just reach out to us at Sabistation; that’s what we do.
Lorenz Onyekachi