Dear You.

1. So I told you in the initial instaletter addressing this case that Yhemolee’s revelation is a stone thrown at Ope’s brand.

2. Now that explains this reaction from Ope Famakin. He is now totally vexed and upset. And while at it, he is also throwing in emotions instead of thoughts.

3. Yes, he was doing them a favour because he knows them. He gave them a 7.5 over 10, even though he really didn’t like the brand. And thanks to emotions, he is now telling the world by himself that his review was biased.

4. He dropped a receipt. We heard from the horse’s mouth that he is not usually factual but at times, either for business sake or friendship sake, he could be biased. For an influencer, he shouldn’t have spoken like this. He is angry, and as such, he is saying the things he shouldn’t.

5. Meanwhile, I agree he was nice on that particular review. I agree 7.5 is awesome. But some people don’t joke with their business. The product was their signature best seller. 7.5 wasn’t something they could use. They wanted 9.5 or 10/10.

6. Somehow, they know if they had paid the ₦6m he initially asked, they would have rejected this particular video. Of course, they would have asked to see the video before he made the post, and they would have definitely rejected the review.

7. Now, the more this case blows out of proportion, the more we take everything Ope drops with a pinch of salt. All the “I am the best smelling man in Lagos” claims, and the strategic shift from food to perfume, start to look like a move to tap funds from the perfume industry.

8. He has done nothing bad. This is how he pays his bills, and it’s not illegal. Who is learning? Learn what to do and what not to ever do. Never drop a video like this. Keep the people guessing. Learn how to use the press.

9. Davido’s father could have gone this route—taken to online broadcasts to blast Kemi Olunloyo. But instead, he called the press. A composed, well-planned 10-paragraph press release by a thoughtful publicist would have done Ope better than this. So much so that brands using his services would appreciate his level of interaction and decorum.

10. I mentioned initially, before this video, that the winning party was the perfume. Well, after this video, that perfume now has a bad PR. And that’s official.

Your PR Spotter,

Ediale

#ForTheCulture

PS: Think strategy before you exhibit emotions.