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From Grit to Glamour: Inside the “Money Na Water” Conversation Redefining Nigeria’s Hustle Culture

Dear You

Dear You,

“Money Na Water”

That’s the new sermon shaking social media.

They say Cosmas Maduka, the billionaire car dealer, took a jab at Cubana Chief Priest.

He reportedly said something about young men who spend lavishly, flaunt wealth, and make noise “they will fade.” And of course, people quickly linked it to Chief Priest. Because who else carries the title “Celebrity Bar Man” with such loud confidence?

Now, here’s where it gets interesting.

Maduka is a product of discipline, grit, and patience. He built Coscharis Group from the ground up literally from street hawking to selling luxury cars to presidents.

His story is the definition of delayed gratification. He’s old school. For him, wealth should be quiet, modest, and purpose-driven.

Chief Priest, on the other hand, is the new school face of Nigerian hustle. He came from Imo, worked his way through the nightlife industry, turned social influence into a money-making machine, and became a brand in himself. He represents energy, visibility, and enjoyment. He sells lifestyle, and lifestyle sells.

Two different philosophies. Two valid hustles.

Maduka believes in building before showing. Chief Priest believes showing can also build.

And if we’re being honest, both are right in their own time zones.

The world Maduka built his empire in didn’t have Instagram. His customers valued reputation and relationship.

The world Chief Priest thrives in runs on algorithms. His customers buy into personality and presence.

So when Maduka sees loud living, he sees danger.

When Chief Priest sees quiet living, he sees missed opportunity.

But I think both men actually serve as important reminders to young people chasing success.

Maduka teaches us that without hard work, consistency, and structure your wealth won’t last.

Chief Priest teaches us that without branding, visibility, and confidence your wealth won’t grow.

One teaches you to plant deeply. The other teaches you to water loudly. And both are necessary in this modern hustle.

Maybe “Money Na Water” after all, but some people use it to cleanse, others use it to flex.

Just make sure you don’t drown trying to prove your point.

Yeah. I can’t fault both men.

And I also agree that CP and his goons aren’t the richest. But they have their level and even their level is good enough.

So big ups to them and the other different categories of billionaires that wont come online to say “money na water”.

Your Ink Na Water Spotter

Ediale

#ForTheCulture

PS: For some of you “Money no be Water now”. For some of you guys at the moment “Time Na Water”. Time is an asset. Use it. For my clients, “PR na Water”.

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