How Bimpe Made ₦20 Million in Her Shoe-Making Business Using Press Releases in Newspapers
Let me tell you about Bimpe, a young Nigerian entrepreneur who turned her small shoe-making hustle into a ₦20 million success story — and she didn’t need a celebrity endorsement or a viral TikTok video to do it.
All she did was something smart. Something most business owners overlook.
She invested in Public Relations. Not ads, not influencer shoutouts, but press releases published in real Nigerian newspapers.
Before PR, Bimpe was stuck.
She had beautiful shoes, loyal customers, and solid craftsmanship… but no visibility. Her business wasn’t trusted by new clients. She struggled to convince boutique owners and distributors to take her seriously.
Then she discovered the power of media credibility.
She reached out to a PR agency (like Sabistation) that helped her craft a strong story ; “Young Nigerian Woman Builds Premium Shoe Brand from Scratch.”
That story was syndicated across 50 top newspapers and blogs.
Within 3 weeks:
Fashion stores started calling to stock her products.
Influencers began tagging her brand without even being paid.
She received two international partnership offers.
Her brand got verified online.
And by the end of 6 months… she had made ₦20 million in revenue.
That’s the power of PR. When people see you in credible media, they don’t question your value; they chase it.
Now imagine your business featured in The Guardian, Vanguard, Punch, BusinessDay, and Naija Post, all carrying your brand story.
That’s how you build trust, attract clients, and open doors to investors, sponsors, or even visa approvals.
If you’re ready to give your business the visibility it truly deserves:
Send a message to Sabistation PR today.
Let’s tell your story the right way. The way that gets noticed, trusted, and rewarded.
Your PR Spotter
Ediale
PS: You can chat us on WhatsApp 0816 088 2477 . We help business owners turn visibility into credibility, and credibility into income.