Dear You

Get busy. Success likes busy people. All the successful people you know are busy people.

When busy people get busy and let everyone see how they get busy, they do something great for their PR by just doing that.

Imagine the productivity of the streamers, skit makers, and content creators. One thing we have failed to understand about the influencers of this economy is the amount of effort they pour into the job of becoming an influencer.

There’s a lady called Miss Techy. Do you know how long Miss Techy has been making content about and around tech consistently?

There’s a guy called Ediale Kingsley. Do you know how long he has been writing what he calls The Instaletters?

You know these people that have always been up and on about what they do. You knew some of them when they were down the chains of things. Now you see them on top of the pyramid.

Then there are those who believe their works and results will show for them. In fairness, it still does speak for some. Consistency is a great rewarder of diligence. But PR will help your consistency faster.

PR doesn’t just help consistency to reward you faster. It does much more.

PR helps to document your strides and celebrate you accordingly and appropriately.

— Accordingly
— Appropriately

Fola Folagbade gets his flowers not because he is the oldest in the game of book publishing.

He gets his flowers because he has found a PR way of documenting his achievements.

The comedians who use PR are the ones in the best positions. They live long enough in prosperity, and their relevance goes deeper than the norm.

AY is only able to eventually rub shoulders with Basketmouth because of PR.

You know what AY did?

He had a man in charge of his Media Doings on his payroll. The experienced journalist was responsible for managing his media perception. And they ensured to document their heroics across TV, radio, and newspapers.

Every weekend I am at one event with a press team. I have realised that there are two sets of humans: those who do events for show and those who do events for posterity and as a “function.”

It’s May 2025 already, and there are people calling themselves business owners who haven’t appeared on a major TV, radio, or newspaper platform to address the public about a vision, project, or their brand.

Don’t be that business owner.

A lot of those winning are winning because they understand PR.

Start with 7 top newspapers today. Change your Google status. When people Google you, let them see that you matter. No perception beats that.

People talk about you. They mention you and what you do to some powerful and mighty people. Those people take their phones and Google you. And they see that you matter—thanks to the PR you have done. And they go ahead to trust that you can do what people say you can do.

Imagine those with NO PR…

Your PR Spotter
Ediale
#ForTheCulture

PS: 7 newspapers for N320k. WhatsApp 0816 088 2477 . Be like AY. Understand PR. I have published AY over and over again in the dailies. In one interview I had with him while he was in his home in Lekki, I asked him — “Would you be doing movies too? What are your thoughts about Nollywood?” — Today he has gone ahead to produce great commercial projects in Nollywood. Share this post if you agree (use the share button), but if you disagree, I’d like to read your constructive thoughts in the comments.