“Unlocking the Power of Numbers: Why Social Media Metrics Matter for Businesses and Individuals”

Ediale Kingsley

Dear Business Owners, Employees, And Earning People.

  1. In case, you don’t know. We are in the numbers age. Key numbers now matter. It’s not as if they never mattered. They just didn’t appear in the form we have now. And the measurement was quite difficult. As for me, the staffer bringing in the more numbers is more valuable.
  2. Managers or CEOs who don’t know this will keep wondering why there’s no growth in the company. The result is never invisible. If you are failing in results. You are doing something wrong. I once worked in a Newspaper House that paid journalists based on experience. The company kept dying each year until it was remaining the owner, the web manager, one reporter, and an admin that double as the cleaner. That is a company that started with glory.
  3. It’s not news to hear actors wondering aloud these days, “Why are they even using this actor? He can’t even act?” Well you that can act you have 400 Facebook followers, 3000 Instagram followers, and 2 Twitter followers on a fake page created by someone on your behalf. Since you refused to be on Twitter.
  4. Someone asked me today, “Why is Alexx Ekubo in movies. He can’t act?”

I answered, “Alexx Ekubo on Instagram has 4.6m followers. That number is important to the producer that dropped his N46m. You can’t sell his project. In case you have not noticed, The Ikorodu Bois are now getting movie roles. One or two of them were featured in Gangs Of Lagos. Numbers. Numbers. Numbers.

  1. They have told you to take your Social Media seriously. But you rather follow your Village People s plan. You say no you will not take your social media seriously. You can’t make content. You can’t also pay others to make content for you. But you can watch pranks with unlimited data.
  2. There is something great companies are doing that keeps them winning. Winners Chapel is not just winning because they bear winners. Bishop Oyedepo sacked pastors that didn’t take numbers seriously. But you have a front desk receptionist in your company that has 30,000 active followers. But you are paying a Marketer that has 3000 inactive followers more, in your company of 10 staffers.
  3. These days you need online numbers. You need numbers. You have seen the results of Pastor Jerry Eze. Jerry Eze’s ministry though focused on revival, healing. And known for the tagline, “What God Cannot do, does not exist”. His YouTube numbers have brought in growth.
  4. What Numbers Cannot Do, Does Not Exist.

Numbers iarewhy Iroko TV founders are billionaires They know these things. That’s why on the 1st of December 2011; 11 years ago, they started Africa’s first mainstream online movie streaming websites, providing access to over 5,000 Nollywood film titles. 5000 Nollywood movies in one place for Global Lovers of Nigerian Movies to access.

  1. If you have the numbers they will listen to you.

Numbers so good it created an industry called influencers. When Chelsea lost on Saturday, I made a post. That post got over 900, 000 eyes so far. The algorithm is still pushing it. In 30 days, over 4m eyes would have seen it. I have over 500 new followers because of that single post. In a few days, you will see me celebrating my organically generated followers of 19,000.

  1. Traffic changes the game. Numbers, so good that when God gains one follower heaven throws a party. Luke 15. So people who do posters to celebrate followers gained are not doing anything strange. Soon people will start throwing parties too to celebrate their gained followers

Your Numbers Spotter
Ediale

ForTheCulture

PS: Tinubu has 1.8m followers on Twitter, Atiku has 4.9m followers, and Obi has 3.4m followers. Now you know why the Obidients are in court.

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