Dear You. The Kuli Kuli woman has decided to use the same strategy of a social media post to inform you all that it was a joke.

1. I expected that. Truth is at times we go for what seems to be the best until we realize we are wrong and have made mistake.

2. If she had a sales return of N1b within 12 months. She should have taken a totally different approach for more visibility. Not the approach she took.

3. Commerce is still a good business and using great packaging and a strong digital marketing strategy to sell is a great way to win.

4. We will never know for sure if she did make the N1b hit. But the blind can see that she has a thriving business. Does that mean you should start a Kuli Kuli business today? No.

5. But what you should start or improve upon is your social media slash digital marketing game. Even as you have perfected great product development.

6. Many people will hate you when you succeed. Many people will like you. But these two people are not your problem. Your main problems would be people who pretend to like you but are actually your enemies.

7. Those ones can go create fake accounts just to scorn you.

8. Yes. Visibility is one thing. Engagement is another thing. Buying power and buying audience are totally different. But then only a thin line separates them.

9. I know. I have had 11k likes on a post. I have had 11k comments. I have had zero likes and zero engagement on a post. And I have made money from such zero engagement. From people who never sent me one like or comment before.

10. The quality of your followers matters. But even God decided to allow the weeds to grow with the seeds. So if you really want to attract great numbers and take your viability game seriously. You will definitely welcome all sorts of followers. Your marketing scheme will do the filtering just as Jesus said in the parable:

11. Jesus told them another parable: “The kingdom of heaven is like a man who sowed good seed in his field.

12. But while everyone was sleeping, his enemy came and sowed weeds among the wheat, and went away.

13. When the wheat sprouted and formed heads, then the weeds also appeared.

14. “The owner’s servants came to him and said, ‘Sir, didn’t you sow good seed in your field? Where then did the weeds come from?’

15. “‘An enemy did this,’ he replied.“The servants asked him, ‘Do you want us to go and pull them up?’

16. “‘No,’ he answered, ‘because while you are pulling the weeds, you may uproot the wheat with them.

17. Let both grow together until the harvest. At that time I will tell the harvesters: First, collect the weeds and tie them in bundles to be burned; then gather the wheat and bring it into my barn.

18. So don’t let anybody deceive you. This game is about numbers. At the end of the day, you can’t totally decide against having enemies or bad numbers mixing with the good ones.

19. That should be a task for another day. It’s the same thing for politicians. Come this 2023, after all the noise and co. Some people in your camp will fail you. But that does not mean you did not make the right decision of chasing the numbers.

20. My love for the Kuli Kuli business is pure. Whatever she has done, I pray her business flourishes. I believe in her hustle. You go build your own hustle.